Marcela’s Sweet Co.

Brand Identity

Marcela’s Sweet Company was established in 2025. The company is based out of Los Angeles. The mission of the brand is the capture the nostalgia of a traditional dessert recipe passed down by the founders mother. The company is a mobile dessert cart that brings this nostalgic flavor to your event. The company hired Patille for brand identity design. The company needed a logo, menu, cart design, and packaging. Patille was involved throughout the process of the business being built assisting with any visual assets that would be a part of the brand. Marcela’s Sweet Co. is recognized by the stripe design that translates to their mobile cart. The company has since grown to fulfilling online orders. The branding is meant to adapt to the growth of the company.